Maximize the revenue potential of your email campaigns with our FreeROI calculator.

Total Revenue

Conversions to break even

Type of calculation –
Select the calculation type that you prefer. You can assess the email campaign performance throughout the year, month, or any specific campaign/s so as to gauge and reflect on the campaign data & performance trends.

Type of calculation –

Your currency –
Select the desired currency, and choose from the list of available options.

Your currency –

Send Volume –
Enter the total number of recipients to whom the campaign was sent or is to be sent. For a more accurate ROI figure, exclude the bounced emails from your sending volume. Enter the total number of subscribers in your email list who received the email campaign. Filtering out the bounced mail will give you more clarity on the actual number of recipients who have received your email.

Send Volume –

Open Rate –
Enter the percentage of the recipients who opened the email out of the total number of emails delivered. This is usually calculated by dividing the number of unique emails opened by the number of emails delivered, excluding bounced and undelivered emails.

Open Rate –

Click Rate –
Enter the click-through rate for your email marketing campaign. This is the percentage of subscribers who opened and clicked on the CTA in the email.

Click Rate –

Conversion Rate –
Note the conversion rate of your email marketing campaigns. This is the percentage of subscribers who opened the email, clicked the call to action in the message and took the action your business requested. Conversion rates can be measured using Google Analytics.

Conversion Rate –

Net Conversion Value –
This is the average net value of a conversion. Enter the average amount spent per customer. The average conversion value is calculated from the total sales for a given period and the total number of customers up to that period. In Google Analytics, it is also known as the average spend per customer (ASC) or average order value.

Net Conversion Value –

Total Costs Per Year –
You may have multiple email marketing campaigns, but looking at them individually will help you evaluate the digital efforts of different campaigns generated for different projects or business goals. To calculate the cost of a single campaign, divide the total cost by the total number of campaigns.

Total Costs Per Year –

Calculate the return on investment (ROI) of your email marketing campaign to gauge the worth of your emails. Use our email ROI calculator to set goals, maximize your ROI, and plan future marketing campaigns.

TargetNxt’s Email Marketing ROI Calculator is designed to help brands understand how much revenue they can generate from each campaign they send. This can be used for planning future campaigns or to see how past campaigns have actually fared. It will also help you decide how much to spend on your favorite marketing automation tool, understand how much sales you need to make, and how much you need to spend on email marketing to consistently achieve higher ROI.

Measuring the ROI of your email marketing is essential to maximizing the effectiveness of your campaigns and driving business growth. With our Free email marketing ROI calculator, you can improve your open and click-through rates and ultimately improve your email marketing ROI. When done right email marketing can help you reap incredible results. Do feel free to connect with us if you are looking to make the most of your email campaign endeavors.

TargetNXT helps you get more customers by targeting the right prospects.

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